BublHub v2New UI + rebrandFirebase → AppwriteBuilt for portability

BublHub v2 — redesign + migration (in progress)

v2 is a rebuild of the foundations. It’s not only a database migration — the UI and data model are being rebuilt so we can ship more capable features on top of a platform that stays maintainable and migration-friendly.

v2 objective

Rebuild the UI around a new brand direction, migrate away from Firebase to reduce vendor lock-in, and redesign the data model so we can add richer platform features — while keeping the system structured so a future move away from Appwrite stays realistic.

New UI languageRebrand in Figma + AdobeDatabase redesignFeature build-outFuture migrations
Current focus
UI consistencyDomain-first data modelNew feature capabilityPortability

UI rebuild + rebrand

The UI is being rebuilt to match the current brand direction and to stay consistent as features grow. v2 moves away from one-off screens and towards reusable patterns and clearer hierarchy.

FigmaAdobe Creative SuiteUI patterns
  • New brand direction translated into a consistent UI language
  • Cleaner hierarchy and action placement across journeys
  • Reusable patterns so features don’t feel bolted-on

Database migration and redesign

The platform direction needs a more expressive data model than a simple ticketing system. v2 migrates from Firebase to Appwrite to reduce lock-in and redesign the database around the real domain.

Firebase → AppwriteDomain modellingPermissions + workflows
  • Migration from Firebase (v1) to Appwrite to improve control and reduce lock-in
  • Reshaped collections and relationships to support a more complex product
  • Designed with future migrations in mind, not just the current vendor

Feature build-out (enabled by v2)

The point of the migration and redesign is to unlock new functionality without the platform becoming fragile. v2 is where the foundations are being rebuilt so feature work feels additive, not risky.

Richer organiser tooling
  • More capable organiser profiles and workflows
  • Clearer operational states and requirements
  • Foundations for dashboards and comms
Beyond basic ticketing
  • Data model shaped for growth
  • Better boundaries for communities and retention
  • Platform features that need real relationships
Safer iteration
  • Reusable UI patterns across screens
  • Backend structure that stays debuggable
  • Less rework as the scope increases

Why Appwrite over Firebase (for v2)

The switch isn’t about chasing a new tool — it’s about control and portability. Appwrite gives a backend surface area that fits the direction of the product and makes it easier to keep vendor code contained.

Reduced lock-in
Keep product logic portable
Benefit
  • Vendor calls contained behind small adapters
  • Domain rules live in services, not platform glue
  • Migration becomes swapping infrastructure pieces
Richer domain modelling
Support a more complex platform
Benefit
  • Collections and relationships designed around the domain
  • Clear permission boundaries per entity
  • Better fit for workflows beyond basic ticketing
Workflow control
Reliability for key journeys
Benefit
  • State-first flows for onboarding and purchase
  • Idempotency where it matters (payments, onboarding)
  • Clearer debug paths as complexity increases

The engineering direction

The goal is to keep product logic stable and keep vendor code contained. That way the product can evolve without becoming tightly coupled to one backend choice.

Structure
  • Thin endpoints: authenticate, validate, delegate
  • Service layer owns business rules and orchestration
  • Adapters contain vendor SDK calls (DB, storage, messaging)
Reliability
  • State-first workflows for key journeys
  • Idempotency where it matters (payments, onboarding)
  • Status surfaces, retries, and debug paths
Portability
  • Domain logic stays stable in services
  • Infrastructure behind minimal interfaces
  • Migrate by swapping adapters, not rewriting features
Ashley Hylton
Want to chat through v2?
Design direction, migration decisions, and what’s being built.

v2 is ongoing work: the UI and data model are being rebuilt so the platform can grow without getting stuck to a single vendor or a fragile foundation.

Product thinkingDesign systemsData + migrationArchitecture decisions